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Media Kit
Press Release
Jet Rhys Announces it is the First Salon in San Diego to be Trained and
Certified in Hairlocs Extension System.
Innovative strand-by-strand method creates long, luxurious hair instantly
without chemicals, glue, braiding or sewing.
October 7, 2002, San Diego, Calif.-Jet Rhys, a cutting-edge hair salon with a hip and modern approach to beauty and fashion, today announced it is the first salon in San Diego to be trained and certified in the Hairlocs extension system. Hairlocs' strand-by-strand method adds fullness and length instantly without chemicals, glue, braiding or sewing.
"Hairlocs is the ideal solution for anyone who has always wanted long, luxurious hair without the pain of growing it out, " said Maria Arroyo, founder of Hairlocs. "The hair looks, feels and moves like their own, making for the most wearable and beautiful extensions available today."
Hairlocs hair is 100 percent human hair from Europe and comes in many different textures such as straight, curly and wavy. In addition to creating blonde, red or brown colors, it is possible to add highlights, lowlights, and even "hot" colors such as pink or purple.
According to Arroyo, "The team at Jet Rhys are experts at custom blending the extensions to match perfectly with a person's skin tone and natural hair color. They understand there's more to Hairlocs than simply putting in the extensions; for Jet Rhys, it's an art."
Because of its superior quality, Hairlocs' hair can be re-used over and over instead of replaced. Most people last three months before needing any service. Unlike other methods, Hairlocs extensions can be cared for just like normal…swimming, hot tools, and even perming will not cause damage. In addition, Hairlocs' patented cold process makes application and removal of the extensions easy and safe.
"What makes Hairlocs so revolutionary is how the individual strands
are applied-behind the hairline and away from the natural partings with
a tiny copper lock. They are color matched so they blend naturally with
your hair and are virtually undetectable," said Jet, co-owner of
Jet Rhys Salon. "Traditionally, it was difficult to build a believable
shape with extensions. Hairlocs gives us the versatility to create whatever
look the client is going for, whether it's Jennifer Aniston or Meg Ryan."
Depending on the desired length, Hairlocs extensions begin at approximately
$300 plus the cost of the hair. Because hair that has not been prepared
properly can lead to major problems, it's important to go to a stylist
who is trained and certified in the Hairlocs system.
"Being the first salon in San Diego to use Hairlocs extensions is a prime example of how we continuously keep our clients up-to-date with the hottest beauty trends from around the world," added Rhys, co-owner of Jet Rhys Salon.
About Hairlocs:
Hairlocs is a leading Hair Extension system where single strand
extensions are attached without the use of glue, braiding or sewing. Not
only is it the safest extension method available on the market, it is
also one of the easiest and fastest to use. Both stylists and clients
alike appreciate the easy, comfortable application, and, more importantly,
Hairlocs can be removed in a fraction of the time of other popular "glued-in"
methods - all without messy chemicals and damage to the hair. The superior
quality of this exciting new extension system is matched by the 100% human
hair that is specially prepared for the method. The founders of Hairlocs
have been supplying this exclusive high-quality hair to the entertainment
industry for over 25 years. From simple highlights, to adding fullness
to adding length, the possibilities are endless. More information is available
at www.hairlocs.com.
About Jet Rhys Salon:
Jet Rhys Salon was founded 10 years ago by two
former Vidal Sassoon hair experts from New York. Best known for its hip,
modern approach to beauty and fashion, Jet Rhys was recently recognized
by Self Magazine as one of the top salon teams in the United States. Jet
Rhys strives to keep its clients informed about the hottest styles, products
and techniques from around the globe. The salons skillful stylists and
color specialists blend precision and creativity to keep clients looking
and feeling fabulous. Jet Rhys Salon, an eclectic environment where client
comfort reigns supreme, is located in San Diego, California.